I considered the research into my target audience and other brands when re-designing all bran. I changed the colour scheme to be more vibrant and used a different image of cereal I found online. I also added a white splash effect to emulate milk in order to give the image a sense of liveliness and movement - this is very a popular stylistic technique for children's cereal. I created a mascot and gave him a spoon so it looks like he's interested in the cereal. Mascots are common for children's cereals and help catch kid's attention - think Tony the tiger. 

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The logo is now wider, outlined, bold, and sans serif. the new logo is more reminiscent of popular brands with gen alpha (Prime, Roblox, Minecraft). The letters are also slightly misaligned and overlapping - this gives the logo a more free and playful feel, making it more appealing to children. 

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Finally, I changed the key selling point on the front of the box from highlighting health benefits like fibre (digestive health) to mentioning that the cereal is high in iron (growth & development). This is because older people need fibre to aid gut health, whereas children don't - they need iron to support their constant growth. This factor also makes the product appeal more to parents (aka the one buying the product) that are interested in their child's health and wellbeing. 

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Overall, I think my re-design was effective and targets a younger audience than the original.