Brands
A brand is an identifying marker for a company or organisation that sells products or a service. this can come in the form of a name, symbol, phrase etc.
​
Brand Personality: This is how a brand personifies itself, giving it aspects of human personalities, thoughts and ideals that appeal to the audience. This can be done through colouring, font, type spacing, imagery and other visual indicators that suggest a certain theme or audience.
​
Brands typically convey either reliability, sophistication, excitement, ruggedness or sincerity.
This brand's identity is one that's cheerful yet daring. The haphazard splash of colour and handwritten font convey a sense of playfulness and rebellion.
This brands identity is modern and fun. the sleek, solid outlines of the letters combine into a captivating logo that conveys dependability and modernity. the bright and colourful palate signals the lighthearted nature of the brand.
This brand relays a feeling of elegance and dependableness. The serif script font and italics convey sophistication and a sense of nobility. You definitely get the feeling that this brand is of high quality and class.
This brand's identity is of steadfast reliability and opulence. The silhouette of a horse and wagon suggests that this brand has been around a long time, giving it that "tried and tested" vibe. The bold, unwavering serif font gives the impression of strength and affluence.
This brand's identity is one that's modern, trustworthy and reliable.
The bold, serif font and the straight angles of the letters convey a strong, dependable brand. the stylistic choices like the D joining with the n gives a more contemporary look and implies that this brand is current.
Brand Experience: This is the experience someone has with a brand and the way they feel about it, based on the interactions they've had. This can be through purchasing a product from the brand, seeing an advertisement and social interactions.
​
Brand Promise: This is a brand's commitment and attitude toward its audience, and the expectation that audience has of said brand. The brand's promise, whether implied indirectly or explicitly stated, must be present in all the actions the brand is associated with.
​​​
Brand Positioning: This is the thing that sets your brand apart from competitors in the mind of the consumer. in a sense, it is the gap your brand fulfills in the market. Its important to make the audience aware of why your brand is better than competitors, and how it would benefit them to invest in your brand.
