With my re-brand, I've tried to target generation alpha children along with their parents, since the children themselves aren't the ones buying the cereal. in order to achieve this I've created a visually interesting logo that appeals to a younger audience, paired with an anthropomorphic mascot - al la tony the tiger - that encourages children to eat the cereal he's so desperate to steal. to appeal to the parents, I've added multiples splashes that emphasize the health benefits of the cereal, such as it being "packed" with iron. my research told me that generation alpha make a lot of the shopping decisions without actually spending the money. by making my packaging appeal to both children and parents it increases the likelihood of a purchase.